How to Create a Real Estate Agent Business Plan for 2025
Success in real estate isn’t just about selling homes—it’s about building a sustainable business. Whether you’re a new agent or a seasoned professional, a real estate business plan is essential for growth, consistency, and long-term success. According to the National Association of Realtors (NAR), 87% of new agents leave the industry within five years. What…
Read MoreHow To Prepare For The Biggest Expired Listing Day Of The Year With Vulcan7
Note: As you gear up for 2021, we thought it might be helpful to share this post originally published in December, 2019. One aspect of real estate that many experienced agents have not yet tapped into (though, they ought to!) is Expired and FSBO listings.This section of the real estate industry can be extremely lucrative…
Read MoreThe Perfect Time for a Warm Call
Regardless of how you, as a real estate agent, approach the holiday seasons (relax vs. turn up the heat), one thing is certain: this is the perfect time to reach out to your Sphere of Influence. In last week’s post, End the Year with a Video Email to your Sphere, we focused on using video…
Read MoreEnd the Year with a Video Email to your Sphere
Several weeks ago, we wrote about upping your prospecting game in November and December. This is typically a period many people (real estate agents and homeowners alike) dismiss as a terrible time to sell a home. Of course, this is hardly been a typical year. And that post highlighted a number of reasons why this…
Read MoreFight Off Those Pesky Distractions
If there is an overarching theme for this blog it’s how to stay focused on the things that matter most to your success. Some agents have a natural inclination to staying focused, or on task. But, not everyone enjoy that type of discipline. That’s OK. We’re all built differently. That’s why we use this blog…
Read MoreJump Back in the Game!
Here’s the thing about us humans: our minds can be fickle, unpredictable. We can be on top of our game one day, and be questioning everything we do the next. You could be sticking to your routine and having tremendous success, then for any number of reasons, go into a slump. Regardless of how successful…
Read More7 Tips for Real Estate Success
Vulcan 7 recently shared seven tips for success in the real estate business. We thought we’d reproduce them for readers of our blog: Accountability: As we continuously remind readers of this blog, prospecting is the key to achieving your goals. To that end, regular, systematic lead generation with accurate data on expireds and FSBO “now”…
Read MoreOvercoming Call Reluctance: Part 1
If you watch Vulcan 7’s weekly video series, “Roadmap-How to Take 3 Listings a Week,” you know there are two primary characteristics that define top-performing agents: They focus on listings as their primary source of revenue-generation They are almost obsessive about their morning routines, almost all of which are anchored by dedicated phone-prospecting time. In…
Read MoreStart Building Your Real Estate Machine Today
It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…
Read MoreThe (Real Estate) Prospector’s Creed
In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…
Read MoreIt’s Time to Up Your Lead Follow-Up Game
For today’s post, we go back to a special RoadMap show from February of this year. Ren and Carley Hathaway did a free-wheeling refresher course on lead follow-up. It’s impossible to underestimate the value of effective, and persistent lead follow-up. In fact, it is estimated that 70-75% of all listing appointments are set in a…
Read MoreInstant Zoom!
If you’ve been following this blog, you know our recent posts have all been about better engagement with prospects and your sphere. In large part, our focus on engagement is a response to the fear and confusion many real estate agents have experienced as a result of the COVID-19 lock-down. We’ve repeatedly made the point…
Read MoreGive Yourself Something to Talk About
The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…
Read MoreProspecting: 5 Steps to Real Estate Success
Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…
Read MoreReal Estate Success: Universal Rules For All Agents
Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for real estate success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you…
Read MoreOverpriced Listing: 4 Reasons to Think Twice Before Jumping In
Let’s set the stage with regard to an overpriced listing. You’re meeting with a client preparing to list their home. You go over the comps, but the client insists on a higher listing price than you are comfortable with. All your training is telling you to stick to your real estate scripts. Years in the…
Read MoreMake a Splash: Build Your Brand With Social Media
Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…
Read MoreReal Estate Internet Lead Scripts Are The Key To Success
Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with real estate script training. We’re here to tell you those aren’t just for rookie agents. Even veterans can benefit from reviewing scripts to tighten up presentations. Let’s take…
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