How to Find Preforeclosure Leads and Drive Gross Income
Let’s cut to the chase: the old playbook doesn’t work like it used to. You’re making the calls. You’re following up. You’re farming neighborhoods. But between low inventory and fierce competition, it feels harder than ever to hit your GCI goals. So, where are the deals happening? Pre-foreclosure leads. These are motivated sellers who aren’t…
Read MoreRent To Owner Listings: An Untapped Revenue Stream
Summary The best real estate prospecting platforms for FRBO leads focus on helping realtors build a more reliable pipeline of business by giving them access to verified data for real landlords and investors. Instead of wasting time on manual searches, agents should be able to access built-in CRMs and outreach tools that help them focus…
Read MoreTen Steps to Real Estate Success
If this headline grabbed your attention, you are likely in one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran but falling short of your expectations. Regardless of where you land, consider today, and this blog post, as…
Read MoreWhat To Include In an Expired Listing Packet
The most successful real estate agents understand the value of daily prospecting. And, as we’ve said countless times in this blog, most prospecting agents focus on expired listings as a huge source of potential revenue. But top agents also know that expireds represent a unique challenge. Having failed to sell, homeowners are likely frustrated. They…
Read MoreBuild Rapport, Get in the Door: Part 2
Last week, in Part 1 of Build Rapport to get in the Door, we shared how real estate agents must go into every prospecting conversation with two things in mind: Take on the persona of another person. In other words, like an actor, you’re playing a role. So, you have to step outside of your self-perceived limitations,…
Read MoreImprove Follow-Up By Asking Good Questions
Our blog theme for February is about the importance of follow-up. As we said in our first post in this series, FORTUNE IS IN THE FOLLOW-UP, more than 70% of listing appointments come through lead follow-up instead of the first call. In that post, we discussed the importance of dedicated, persistent follow-up until you secure…
Read More18 Free Realtor Scripts for Working Your Leads
Summary: Successful real estate professionals need different scripts for different types of seller leads, channels, and funnel stages. Your initial phone call is only the first step. Scripts for follow-up, appointment closing, and reengagement all need their own unique structure. Using the right CRM and prospecting platform can help real estate brokers and agents consistently…
Read MoreHow To Follow Up With Real Estate Leads
Summary To follow up with real estate leads effectively, agents should qualify each prospect by motivation, timeline, and urgency before deciding how often to make contact. Expired leads should be contacted quickly and consistently before another agent steps in, while you may need to be more patient with FSBO sellers while they experience the challenges…
Read MoreConsider Sending a Video Email to your Sphere
As we wind down 2021 and set our sites on the great year we’re going to have in 2022, we thought this would be a good time to remind you of the importance of staying connected to those in your sphere of influence (SOI). All top-producing agents understand the importance of nurturing their SOI. These…
Read MoreVersatility is the Key to Sales Success
Perhaps one of the best, and most underappreciated, books on the art of selling is” Versatile Selling” published by Wilson Learning Library. Here’s how the authors explain versatile selling: “Versatile selling is tied to communication and connection because sales don’t happen without trust and confidence between buyer and seller.” IT’S NOT ABOUT YOUR COMFORT Lete’s…
Read MoreTop Producing Agents Do These 6 Things On a Regular Basis
For November, we’re focused on the importance of accountability in building a successful real estate business. In this post, we look at personal accountability as part of the foundation of a production-focused mentality. One thing we know about high-performing real estate agents is that they tend to share a similar quality: they are obsessively PRODUCTION-FOCUSED!…
Read MoreHolding Yourself Accountable to a Business Plan
In today’s post, we continue our theme for this month which is about accountability. Today we’ll discuss the importance of having a business plan to help keep yourself accountable. According to the NAR, 87% of all new agents fail within five years? While there are myriad reasons to account for the success of the remaining…
Read MoreTop Producing Real Estate Agents Hold Themselves Accountable to High Standards – Do You?
“Accountability is the glue that ties commitment to the result.” — Bob Proctor As real estate agents, we are independent contractors. We must be self-motivated to work and perform at a certain level. Many of us know what to do, but knowing is not the same as doing. You can avoid this potential pitfall by…
Read MoreFOCUS for Success
Today we continue our theme for October on the power of mindset to drive your business, with a look at focus. It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70 inch TV screens. Smartphones that constantly interrupt us with news bulletins, weather warnings and social media…
Read More5 Tips to Follow When Choosing an Accountability Partner
In today’s post we continue with the theme of the importance of mindset in building a powerful real estate business. Top real estate performers typically adhere to some basic, time-tested strategies to drive maximum financial performance: Obsessively focus on phone prospecting on a regular basis Invest in leading-edge lead gen/CRM software, such as Vulcan7 Embrace…
Read MoreIf You Think You Can, You Can
As a listing agent, a strong mindset is one of your most important assets. Mindset is critical to daily productivity and long term success. Industry veteran and highly successful real estate coach since 1975, sums it up: “Mindset is key. If you think you can, you can. If you think you can’t, you don’t.” Are you firm…
Read More5 Steps to Owning the Morning
This month, we’re focused on practice and preparation on the path to real estate success. For many top performers, the most important preparation strategy is to own the morning. Are you one of those agents who always say: “I am definitely not a morning person?” Do you “burn the candle” at both ends and always…
Read MoreThe Importance of Understanding Your Value Proposition
What sets you apart from your competition? How does a prospect know you’re the right person to handle one of the most important financial decisions of their life? There are a lot of hard-driving agents out there-what separates you from the pack? Or, to ask it another way: what’s your VALUE PROPOSITION? Your sales value…
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