Rapport Drives Real Estate Prospecting
GET IN THE DOOR! The key to a fruitful (and profitable) career in real estate is to be a listing agent. And the key to being the best possible listing agent in your area is persistent and consistent real estate lead generation. Top-producing agents know that working the phones daily to engage prospects helps build…
Read MoreThe Value of a Real Estate CRM System
According to a survey by Inman, it is estimated that three out of four real estate agents use some type of Customer Relationship Management (CRM) system. CRM is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing…
Read MoreReal Estate Lead Generation Follow-up
An oft-overlooked aspect of real estate success is lead generation follow-up. It’s generally acknowledged that MORE revenue is lost from a lack of lead follow-up than from a lack of real estate lead generation. Consider that the real estate conversion rate, according to the NAR, is between 0.4%-1.2%. This means that for every 200 leads…
Read MoreHow to Get Leads from Sphere of Influence in Real Estate
Regardless of your time in real estate, you have likely heard of the importance of building your real estate sphere of influence (SOI). In today’s post, we’ll break down why an SOI is important, how to build your SOI, and how you can use an industry-leading CRM like Vulcan7 to maximize the value of your…
Read MoreProspecting Expired Listing Scripts
Regular readers of this blog know that we devote a lot of content to prospecting expired leads. These expired leads are with homeowners who’ve tried-and failed-to sell their property. Perhaps it was priced poorly. Or, maybe the agent didn’t do enough to market the property. Or, it’s possible they withdrew the property from the MLS…
Read MoreCreating the Perfect Expired Listing Letter
If you’re lucky enough to be a Vulcan 7 client, you’ll start each morning with the newest (and best) Expired and FSBO (For Sale by Owner) leads at your fingertips. We’ve written extensively about mastering the world of FSBO, including: FSBO Strategy: The Basics You Need to Know Five Tips for a Killer FSBO Information Packet But for today,…
Read MoreSuccess With Expired Listing Leads Begins January 1
Regular readers of the Vulcan7 blog know we are dogged in our belief that prospecting expired listing leads is the surest way to success in our business. Here are three reasons why: You can assume they are motivated because they’ve already decided to sell their home They are likely not averse to working with a…
Read MoreNAR Ruling and the Importance of Being a Listing Agent
On October 31st, a jury in Kansas City, Missouri, found the National Association of Realtors (NAR) and other corporate defendants liable in the case of Burnett vs. NAR et al. The jury found that the defendants had violated antitrust laws by conspiring to fix real estate commission rates. The jury awarded the plaintiffs $1.78 billion…
Read MoreCalling FSBO Sellers: Discover the Right Questions
In this post, we review a few essential strategies to use when prospecting For Sale by Owner (FSBOs). Let’s start with a few facts from the National Association of Realtors: It is estimated that FSBOs account for about 8% of all real estate transactions in the U.S. NAR also estimates that the typical FSBO home…
Read MoreHow to Become a Successful Real Estate Agent
INTRODUCTION This blog post was created for one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran but falling short of your expectations. Regardless of where you land, you likely want to understand HOW TO BECOME A SUCCESSFUL…
Read MoreShort Sale Leads
SHORT SALE REALTOR is one area of real estate sales that is often overlooked or, in many cases, avoided because of its potential complexity. Vulcan7 clients can access the industry’s best pre-foreclosure or SHORT SALE LEADS. We recognize that, depending on your market, helping pre-foreclosure homeowners list and sell their homes can be a…
Read MoreHow to Get Phone Numbers for Cold Calling
Today’s post discusses HOW TO GET PHONE NUMBERS FOR COLD CALLING. Regardless of how long you’ve been in the real estate business, the words cold call might be anxiety-producing. That might explain why the vast majority (90%+) of U.S. real estate agents DO NOT prospect for new business via the phone. These agents often rely…
Read MoreHow To Find Real Estate Leads
HOW TO FIND REAL ESTATE LEADS: OVERVIEW In the highly competitive real estate industry, finding quality leads is the lifeblood of any successful business. Whether you are a seasoned professional, or relatively new to real estate, a consistent funnel of leads is essential to grow your client base, and drive your revenue. However, with the…
Read MoreBuilding Rapport with Clients in Real Estate
One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport? Rapport forms the foundation of…
Read MoreQualities of a Successful Real Estate Agent
While some are born with charisma, to truly excel in the real estate industry, it takes more than being a great talker; it’s about consistently honing your skills and understanding your unique value. Each of us has our strong suits, those qualities that enable us to own a room and close a sale. But, just…
Read MoreRevolutionizing Real Estate with NLP: Unlocking the Power of Natural Language Processing
YES! If you’re a real estate professional and active lead prospector, your focus is always zeroed in on getting the “yes.” It could be “yes, I’m willing to continue this conversation,” or “yes, I’m open to hearing how you might sell my home,” to “yes, I’ll sign a listing contract with you.” Of course, if…
Read MoreFSBO Strategy: The Basics You Need to Know
We’ve devoted much of this month’s blog content to the value of prospecting For Sale by Owner, FSBOs. We’ve covered: How to ask the right questions when talking to a FSBO prospect Putting together a solid FSBO listing packet Today, we’re going to review the basics of FSBO strategy, from both the perspective of an…
Read MoreThe Benefits of Artificial Intelligence in Real Estate
How Artificial Intelligence in Real Estate is Changing the Game Just a few years ago, the thought of using artificial intelligence in real estate seemed like little more than a dream. Fast forward to 2023, and real estate AI technology is transforming how agents connect with sellers, find homes for buyers, and generate leads to…
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