Real Estate Lead Follow Up
Keys to Top-Notch Service
In April 2019, Forbes magazine reported 19 percent of consumers in a survey select the businesses they want to work with based on customer service. This should come as no surprise. As real estate professionals, we all know the importance of providing excellent customer service to all our clients: That’s what keep referrals coming in,…
Read MoreProspecting: 5 Steps to Real Estate Success
Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…
Read MoreOverpriced Listing: 4 Reasons to Think Twice Before Jumping In
Let’s set the stage with regard to an overpriced listing. You’re meeting with a client preparing to list their home. You go over the comps, but the client insists on a higher listing price than you are comfortable with. All your training is telling you to stick to your real estate scripts. Years in the…
Read MoreBe the Best Professional You can Be
Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Merriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…
Read MoreLeadership: Becoming The Consummate Sales Pro
In today’s post, we take a different look at leadership. Say you’ve been in real estate for years. You’ve come up through the ranks as an affiliate agent, then an agent, and now you are ready to branch out an open your own agency. “At last!” you say to yourself. “No more sales for me!…
Read MoreReal Estate Predictive Analytics & Software
Client Expectations: Managing For Success
As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Sellers may expect you to turn their property overnight at an unreasonably high sales price; buyers may think you can find them a home on Day One that has every single quality they…
Read MoreAdapt: Flexibility Instead of Reactivity is Key to Success
To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…
Read MoreListing Strategies: Best Practices to Consider
Without a listing strategy, we have no business. All your networking, your marketing, your cold-calling, and prospecting is directed toward this goal, for getting a listing is the first step to closing a deal. And, once you nail down a listing, the way you provide service will set the standard for futures ones. With so…
Read MoreHonesty As A Policy: How To Get Real With Clients
Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…
Read MoreNegotiating: The Essence of Real Estate Success
Negotiating is defined as ‘a discussion aimed at reaching an agreement.’ But, for many agents – particularly those early in their careers – the thought of negotiating across the table with a customer or another agent causes hands to sweat and sleepless nights. One of the reasons is that we are afraid of failure, of…
Read MoreDrive Real Estate Sales Success With Tech Upgrades in 2019
Mid-way through the year is always a good time to reassess the progress of your business, from the success of your real estate sales efforts to staffing needs to your office’s use of technology. Today we address the last of those. With new platforms developing constantly, it’s key for you to know technology is changing…
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