Real Estate Lead Follow Up
How To Use AI For Real Estate Prospecting
INTRODUCTION AI in real estate is a game-changer. Just a few years ago, the idea of using artificial intelligence in real estate seemed like little more than a dream. Fast-forward to 2024, and AI tools for real estate agents are transforming how agents connect with sellers, find homes for buyers, and generate leads to keep…
Read MoreTop Producing Agents Do These Five Things Regularly
What does it take to be a top-producing agent? Our team at Vulcan7 has worked with some of the country’s top-earning real estate agents. Through our weekly video series, ROADMAP, we probe these agents for the best practices that have guided them throughout their careers. In general, high-performing real estate agents tend to share a…
Read MoreRapport Drives Real Estate Prospecting
GET IN THE DOOR! The key to a fruitful (and profitable) career in real estate is to be a listing agent. And the key to being the best possible listing agent in your area is persistent and consistent real estate lead generation. Top-producing agents know that working the phones daily to engage prospects helps build…
Read MoreReal Estate Lead Generation Follow-up
An oft-overlooked aspect of real estate success is lead generation follow-up. It’s generally acknowledged that MORE revenue is lost from a lack of lead follow-up than from a lack of real estate lead generation. Consider that the real estate conversion rate, according to the NAR, is between 0.4%-1.2%. This means that for every 200 leads…
Read MoreCreating the Perfect Expired Listing Letter
If you’re lucky enough to be a Vulcan 7 client, you’ll start each morning with the newest (and best) Expired and FSBO (For Sale by Owner) leads at your fingertips. We’ve written extensively about mastering the world of FSBO, including: FSBO Strategy: The Basics You Need to Know Five Tips for a Killer FSBO Information Packet But for today,…
Read MoreReal Estate Success Begins With A Production Focus
Regular readers of this blog know that we focus on the traits that drive top real estate agents to success. One of the most important traits is a single-minded belief in the importance of production. By production, we mean activities directed at generating more income every day. Top-producing agents know they need to stay focused…
Read MoreHow To Find Real Estate Leads
HOW TO FIND REAL ESTATE LEADS: OVERVIEW In the highly competitive real estate industry, finding quality leads is the lifeblood of any successful business. Whether you are a seasoned professional, or relatively new to real estate, a consistent funnel of leads is essential to grow your client base, and drive your revenue. However, with the…
Read MoreBuilding Rapport with Clients in Real Estate
One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport? Rapport forms the foundation of…
Read MoreRevolutionizing Real Estate with NLP: Unlocking the Power of Natural Language Processing
YES! If you’re a real estate professional and active lead prospector, your focus is always zeroed in on getting the “yes.” It could be “yes, I’m willing to continue this conversation,” or “yes, I’m open to hearing how you might sell my home,” to “yes, I’ll sign a listing contract with you.” Of course, if…
Read MoreReal Estate Prospecting with Video Email
One of the residual impacts of the pandemic is America’s embrace of personalized, one-to-one video. Most people never heard of Zoom before March, 2020. Now, it’s hard to imagine life without Zoom (or Google Meet, or WebEx, etc.). Our embrace of video reinforces the emotional benefits of seeing someone’s face. It’s both comforting and reassuring…
Read More5 Steps to Better Customer Service in Real Estate
Customer service is a common theme in this blog, and for good reason. Great customer service, regardless of the industry, is what sets the best apart from everyone else. Clients and customers remember great service, and are more than likely to share their positive experience with others. Or, put another way, great customer service is…
Read MoreLeverage Your Real Estate Sphere of Influence
Most successful, prospecting-driven agents know the importance of building and maintaining their real estate sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…
Read MoreImprove Follow-Up By Asking Good Questions
Our blog theme for February is about the importance of follow-up. As we said in our first post in this series, FORTUNE IS IN THE FOLLOW-UP, more than 70% of listing appointments come through lead follow-up instead of the first call. In that post, we discussed the importance of dedicated, persistent follow-up until you secure…
Read MoreFortune’s in the Follow-Up
If you read this blog on a regular basis, you know that we’re DOGGED in pushing the importance of regular, daily prospecting to build your business. We’re not about to change our tune on the prospecting front. But did you know that MORE BUSINESS IS LOST from a lack of lead follow-up, than from a…
Read MoreConsider Sending a Video Email to your Sphere
As we wind down 2021 and set our sites on the great year we’re going to have in 2022, we thought this would be a good time to remind you of the importance of staying connected to those in your sphere of influence (SOI). All top-producing agents understand the importance of nurturing their SOI. These…
Read MoreTop Producing Agents Do These 6 Things On a Regular Basis
For November, we’re focused on the importance of accountability in building a successful real estate business. In this post, we look at personal accountability as part of the foundation of a production-focused mentality. One thing we know about high-performing real estate agents is that they tend to share a similar quality: they are obsessively PRODUCTION-FOCUSED!…
Read MoreThese Tips Will Help You Maintain Your Perspective
“If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too” This famous passage from Rudyard Kipling’s iconic poem “If” was the perfect way to capture our October theme on “mindset”…
Read MoreThe Importance of Understanding Your Value Proposition
What sets you apart from your competition? How does a prospect know you’re the right person to handle one of the most important financial decisions of their life? There are a lot of hard-driving agents out there-what separates you from the pack? Or, to ask it another way: what’s your VALUE PROPOSITION? Your sales value…
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