How to Power Through Rejection

businessman looking up, fist up

If you are an active phone-prospector, you are likely to hear NO often, perhaps as much as 9 out of every 10 conversations you have with prospects. It’s life in real estate sales, especially for those who play at the top of their game. But the key to success in this business is to learn…

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The Importance of Perspective

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Most of us, at one time or another, have used the phrase “that sure puts things in perspective.” Most often, we say this when something unfortunate happens, to someone we know or in the world in general. Whatever the case may be, the situation prompts us to take stock of our lives. Perhaps just ten…

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End the Year with a Video Email to your Sphere

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Several weeks ago, we wrote about upping your prospecting game in November and December. This is typically a period many people (real estate agents and homeowners alike) dismiss as a terrible time to sell a home. Of course, this is hardly been a typical year. And that post highlighted a number of reasons why this…

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Start Building Your Real Estate Machine Today

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It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…

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The (Real Estate) Prospector’s Creed

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In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…

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Prospecting: 5 Steps to Real Estate Success

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Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…

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Lead Generation: How To Turn Up the Heat in Q2/Q3

Sun shining

The dog days of summer are upon us with record heat waves throughout the country and for many of us, those ambitious plans of early winter may be melting with the desire to stay in air conditioning with a cold drink. Which makes this a perfect time to revisit your lead generation strategies. But, that’s…

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Find The Right Lead Gen Strategies For You

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If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…

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A Guide to the Do-Not-Call Registry

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Unwanted sales calls and texts are a common source of frustration for consumers. In fact, they are consistently among the top complaints consumers register with the FCC every year. The National Do-Not-Call Registry aims to protect consumers from these unwanted phone solicitations. While it has been around for over a decade, many still don’t entirely…

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Overcome Your Fear of Selling

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For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…

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Nurturing Referrals

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Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new customers. In fact, referrals are the mother’s milk of almost any business but certainly so in real estate. Despite that, few professionals receive enough training and guidance on nurturing and retaining our clients and…

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Is Your Real Estate Website Converting?

Fish jumping from small tank to big tank with a house in it

No matter how pretty your website may be, it’s not really working for you if it’s not converting visitors into prospects or leads. Let’s take a look at the key elements you can’t do without on your site. IDX Integration. To keep buyers coming to your site, you need to ensure they can see every…

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Lead Generation Important? Get Focused.

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As a successful real estate agent, you have more on your plate than the average person, especially if you lead a successful team. Every day you deal with myriad closing details, new listing presentations, managing fragile egos and constant interruptions from texts, emails, and calls. We can’t forget lead generation, the lifeblood of top agents.…

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