How To Use AI For Real Estate Prospecting

INTRODUCTION

AI in real estate is a game-changer.

Just a few years ago, the idea of using artificial intelligence in real estate seemed like little more than a dream. Fast-forward to 2024, and AI tools for real estate agents are transforming how agents connect with sellers, find homes for buyers, and generate leads to keep deals flowing.

With that in mind, let’s examine how leveraging AI tools for real estate agents can be a game-changer for you and your customers. We’ll also examine how Vulcan7 harnesses the power of AI to give its customers a competitive edge in its MLS.

BENEFITS OF REAL ESTATE AI TOOLS

Create powerful listing descriptions.

While a picture is worth 1,000 words, pairing some high-quality images with captivating listing descriptions is an excellent way of drawing buyers in and encouraging them to see a home. That said, creating listings from scratch can be a tedious, challenging process.

AI writing tools like ChatGPT can help you craft quality copy like a pro. First, you must provide your AI writing tool with a basic prompt like, “Create a listing description for a home located at 123 Broadway Ave. This farmhouse style home sits on an oversized lot and comes with three bedrooms and two bathrooms .

Once you provide the basics, the AI writing tool will do the rest.

Develop simple, effective email outreach.

Although social media platforms get all the love these days, email is still a powerful marketing tool.

According to HubSpot, email has an average return on investment (ROI) of 3,600%. In other words, every dollar you spend on email marketing can earn you about $36 in return. That said, constantly creating new copy for email campaigns can be tedious.

Once again, the rise of artificial intelligence in real estate has saved the day. With ChatGPT or other AI writing tools, you can provide a general prompt and let the platform provide endless copy for your campaigns.

Leverage enhanced market analysis.

AI for real estate agents goes well beyond writing tools. Market analytics is one of the most compelling use cases for AI in real estate. You can adopt robust analytics tools that provide actionable insights about your market, including which homes will likely hit the market soon.

According to a CNBC report, some visionary firms (led by Vulcan7-see below) are using AI to predict which homes will likely be listed for sale soon. This intelligence allows agents to reach out to homeowners proactively, present them with home valuation estimates, and offer their services.

Create engaging social media content.

Used effectively, social media is unquestionably one of the best marketing tools for real estate agents. You can post videos, share links to your on-site content, and publish thought-provoking snippets that leave readers eager to learn more.

That said, generating engaging social media content is a proper art form that can take years to perform well. So, to expedite the process, break out those AI writing tools again.

Remember, the output quality hinges on the input’s clarity and specificity. If you write a great prompt, the content ChatGPT generates is going to be far better.

Employ customer service chatbots.

Missing a text, phone call, or online contact request can cost you a quality lead. The good news is that you can make yourself more accessible without staying glued to your smartphone by implementing AI-powered chatbots.

Adding chatbots to your website provides prospective leads the instant gratification they want.

Modern chatbot technology combines AI and machine learning (ML) to provide pre-programmed responses to common queries. Thanks to the ML component, the chatbots become more effective over time as they learn to communicate better.

Create compelling website copy.

Do you want to climb the organic search rankings and stay one step ahead of your competitors? If so, you need quality website copy and lots of it.

Continuously publishing SEO-optimized digital content is the only way to earn and maintain a page-one ranking on leading search engines like Google. But who has the time to spend hours each week writing unique content?

If you’re pressed for time and don’t want to hire a full-time in-house writer, ChatGPT may be just the solution you’re looking for. You can create prompts like “Write a beginner’s guide to the home-buying process.” The platform generates your copy, make necessary tweaks to ensure that the content reads naturally and reflects your style, brand, and tone.

Optimize Customer Experiences.

Investing in AI tools can help you generate better copy across all marketing channels, automate redundant tasks, and gain real-time insights about marketing conditions.

Cumulatively, these benefits will help you save countless hours each month and enable you to shift your focus back to where it should be: on your clients.

Artificial intelligence in real estate isn’t just a difference-maker for your business. AI can remove friction from the customer experience and streamline the journeys of buyers and sellers.

TIPS FOR OVERCOMING AI CHALLENGES

AI in real estate has been a net positive for agents, brokers, and customers. However, there will inevitably be growing pains when you adopt new technology. With that in mind, let’s look at three AI challenges and how you can overcome them.

AI Takes Time.

Using AI tools like ChatGPT involves more than simply pressing a button. This tool will take time to generate outputs that align with your goals and brand voice.

When writing your prompts, be concise and provide all relevant information. For instance, if you’re using ChatGPT to generate listing descriptions, make sure you include the home’s location and the number of bedrooms and bathrooms. If you want any other features listed in the description, make it a point to mention them in your prompt.

AI Isn’t Always Accurate.

Robust AI tools can tap into information across the world wide web in the blink of an eye. Unfortunately, there’s plenty of misinformation scattered across the internet. If ChatGPT or other AI tools you’re using happens to ingest some of that, it will negatively impact the output.

To guard against this issue, make sure you fact-check your AI content (i.e. an additional investment of your time). Pay close attention to your copy’s stats, figures, and claims. Providing readers with accurate, up-to-date information is a great way to establish credibility. Conversely, publishing incorrect information can diminish trust in your brand.

AI Magnifies Privacy Concerns.

Modern consumers are privacy-conscious. While tools like ChatGPT don’t necessarily pose a risk to consumer privacy, solutions that capture and analyze customer data do.

Before implementing real estate AI consider your state’s consumer data privacy laws. Compare those laws to your data collection practices and the features included in the platform you’re considering using.

Being proactive about consumer privacy will help you avoid penalties and demonstrate that you’re a customer-centric agent that acts in the best interests of those you serve.

VULCAN 7’S AI TOOLS FOR REAL ESTATE AGENTS

Seven tools to make you more effective and successful.

You’ve come to the right place if you’re ready to embrace real estate AI tools.

Vulcan7 is leading the real estate AI charge with revolutionary technology combining machine learning and AI solutions. Let’s look at a few of these tools and benefits:

• Our AI checks, rechecks, and checks again, the status of your Expired Listing Data, EACH DAY.If a listing is relisted or sold, we automatically move it to another folder in your Vulcan7 real estate CRM (customer relationship management),
• Through the power of our AI, Vulcan7 offers a LIKELY TO LIST resource based on 167 data points! As such, we can identify homeowners who are 4-8 times more likely to list in the near future.

To learn about five more of Vulcan7’s real estate AI tools, check out this short video from Loida Velasquez, host of Vulcan7’s Coaches and Mentors show.

VULCAN7’S NEWEST REAL ESTATE AI TOOLS

Take your prospecting game to the next level.

Vulcan7 has just dropped two game-changing AI updates!

• AI Transcription. Imagine having an assistant that automatically listens to your calls and takes notes for you. Well, now you do! With this new feature:
  • You get AI-generated summaries for every answered call.
  • You can view full transcripts on the contact record.
  • You can see exactly how long you and your prospect were taking.
  • You can check out who’s doing most of the talking-you or them.
• AI Background Noise Suppression. Here’s what noise suppression does for you:
  • Blocks out background noise.
  • Creates crystal-clear calls to help you sound more professional.

And the best part? These extra AI features are FREE with your Vulcan7 subscription,

CONTACT US HERE to learn more about Vulcan7’s real estate AI tools.

Doug Spak

Doug Spak has over four decades of experience as an advertising copywriter, agency creative director, blogger, and content creator. He joined Vulcan7 as a Content Specialist in 2016. In addition to ongoing website copy refreshes, Doug has produced over 300 blog posts while developing content for Vulcan7’s social media platforms.